Personal Branding

Logo and character

This piece was featured throughout old my resume, business cards, and website. I designed the character based on myself in Adobe Illustrator. She is made of vectors in a vector art style and uses a color scheme I wanted to use throughout my branding.

This idea came from a set I had made and used myself before for personal branding. I wanted to update it with one of my preferred styles and my appearance now. I also wanted to work on a color scheme that could be used across my branding. My character was first sketched, and watercolored to get a rough sense of a color scheme. After some color scheme research, I decided to slightly change the colors to work better with my more nature themed work. The characters were made in Adobe Illustrator and built off the sketches.

Below you can see sketches and mock-ups from this project.